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Rhodes>JMS>Staff>Priscilla Boshoff

Priscilla Boshoff

Associate Professor, Deputy Head of school
p.a.boshoff@ru.ac.za
046 603 7188

Qualifications:
BAHons, HDE, PGDipJMS, MA, PhD (Rhodes)  

 
Address

Africa Media Matrix, Room 109

Upper Prince Alfred Street

Makhanda

 

Postal address

School of Journalism and Media Studies

Rhodes University

PO Box 94

Makhanda 6140

 

Courses

JMS1 (Textual Studies) Representation, narrative and genre: a focus on news

JMS2 (Textual Studies): Representation, narrative and genre: a focus on SABC edutainment drama Intersexions

JMS2 (Media History): an examination of Black South African newspapers and identity in three historical epochs

JMS3 (Audience studies): Media imperialism and South African audiences, South African popular culture, Gender and the media and Visual self-representation and social media

JMS 4: Digital media and society

PGDip: Journalism in South Africa: Institutions and representations

Honours (Textual studies): Children in South African media; Gender in South African media; Self-representation and social media platforms

Honours/MA electives (Film studies): the South African gangster film; Nollywood and Gender

Honours elective (Media Literacy): Service learning

 

Community engagement

I teach an Honours-level service learning course. The current project involves working with young people and mobile phones in relation to digital media literacy.

 

Professional involvement

Member of SACOMM and IAMCR

 

Research areas

Gender studies

Textual studies

Popular culture

Tabloid media

 

Research projects

Post-feminism and popular culture in South Africa

Youth and mobile media in Africa

Tabloid media and religion in South Africa

 

Recent publications

P. Boshoff, L. Dalvit and J. Olivier. 2024. Murders of gay men in South Africa: an analysis of #JusticeFor… hashtags. In S. Mpofu and K. Aiseng (eds). Social Media and Gender in Africa: Discourse on Power and Politics of Everyday Life. Lexington Books.

 

Boshoff, P. 2023. New mythologies: violence and colonialism in Hollywood blockbusters. Safundi 24(1-2): 62-65.

https://doi.org/10.1080/17533171.2023.2272500

 

Mabasa, X. and Boshoff, P. 2022. Liberatory violence or the gift? Paths to decoloniality in Black Panther. Image & Text, 36. DOI: http://dx.doi.org/10.17159/2617-3255/2022/n36a7

 

Boshoff, P. 2021. The Women of SunLand: Narratives of Non-Compliant Women in the Daily Sun Tabloid Newspaper, South Africa. Communicatio 47(3): 50-69. https://doi.org/10.1080/02500167.2021.1987284

 

Boshoff, P. and Mlangeni, N. 2021. Age is nothing but a number: Ben 10s, sugar mummies, and the South African gender order in the Daily Sun’s Facebook page. Frontiers in Sociology, 6:706132.

https://doi.org/10.3389/fsoc.2021.706132

 

Boshoff, P. 2021. Breaking the rules: Zodwa Wabantu and postfeminism in South Africa. Media and Communication 9(2): 52–61.

https://doi.org/10.17645/mac.v9i2.3830